Being an IT engineering by trade, Alfonso recognizes the importance for a business to be involved with technology. When he took over Tropical’s Steakhouse, there was no delivery option, which he saw as a revenue opportunity. After estimating the costs associated with buying delivery cars, paying for labor and insurance, he realized that UberEATS was a more profitable solution and hassle free.
“Uber increased our bottom line.”Alfonso further explained that he leverages the UberEATS platform because exposure is what opens doors to business.
From UberEATS he has seen a lot of repeat customers and is excited to see the diversity UberEats brings in terms of the clientele.
He wants Colombian food to become a household name and UberEats is helping him do that.“We’re in the game to provide good service and UberEATS excels on that end, helping merchants like myself to do that.”
Looking around Tropical’s Steakhouse, you’ll notice a trendy vibe with a Colombian twist with unique metal decor and authentic Colombian lamp hats. Tropical’s strives to give its customers the best of what Colombia has to offer; delicious food, freshly brewed colombian coffee and refajo, a national cocktail made out of beer and soda, and other house specialties. Tropical’s also promotes eco-friendly awareness with discounts for reusable containers on to-go items.
Alfonso compares his experience as a restaurant business owner to real estate.
“Like a house, you flip it over and take it into a different direction. That’s what I decided to do and it’s been a fun experience. Everything that I’ve learned for the last 5 years working with other restaurant owners, with franchises has helped me in setting up a model and a brand. That’s what I’m doing right now and the next step is to just start opening others.”
Aside from his business, Alfonso spends time supporting many charities in Houston and specifically focuses on a mentorship program for inmates called PEP (Prison Entrepreneurship Program). He works with inmates who are a year away from release to help them put a business plan together and “beef” up their presentation and interview skills.